I'm James Welbes. For over a decade I've built websites and led products by hand. Now I do it with a swarm of AI working under me — the judgment of a human, the horsepower of a machine. That's a combination almost nobody offers, and it's exactly what your project needs.
AI alone is confident and wrong at scale. No taste, no accountability, no idea when it's quietly breaking your business. It'll ship you garbage at lightning speed.
A single person brings judgment and craft — but there are only so many hours in a day. Good work, slowly, and expensively. Everyone hits the same ceiling.
I steer a fleet of AI agents that do the heavy lifting, then I apply the taste, the judgment, and the accountability a machine will never have. Speed and sense.
This is the human-plus-AI approach in miniature: my tool runs a real, deep performance analysis in seconds — then hands you a plain-English read on what's actually costing you customers. No signup. No spin.
This is the easy part. I rebuild sites like yours fast, secure, and mobile-first — then hand you something that actually earns its keep. Let's talk.
See how I work →
I've worn every hat in this business: agency owner, developer, product owner, and yes, the video-tutorial guy. As former Product Owner at StellarWP (Liquid Web), I owned roadmaps and shipped real software used by thousands of sites.
That experience is the part AI can't fake. I know what "done right" looks like, I know where projects quietly rot, and I know when the machine is confidently wrong. So I let AI do what it's great at — volume, speed, tireless iteration — and I stay the human who's accountable for the result.
A plugin that imports and displays videos from a YouTube channel — built, shipped, and in real use.
Clone plugins or themes straight into your site from GitHub. A developer tool that solves a real, tedious problem.
User-driven product roadmaps — turning customer feedback into a prioritized plan you can actually ship against.
Start by seeing the truth about your current site — free, in about fifteen seconds. Then we talk about what's next.
Audit my site →